I’ve seen several folks, brands, companies, and organizations announce news today that is not time sensitive and is not related to April Fool’s Day.
Knowing that April 1 has become a time to share fake news and silly pranks to lighten the mood and grab your attention when scrolling through various platforms, I encourage anyone who can hold their news one extra day to do so.
Timing matters. If you need to say “not a prank” or “this is real” or anything along those lines, it’s best to not share your news today.
With sincere encouragement and support of your efforts,
A marketing and communications professional
