Do you share your positive publicity with customers and prospects?
This basic strategy is simple and important because it works. People need to be told and then reminded why to choose you. We shouldn’t take it for granted.
Your prospective customer, first time customer, and repeat customer all need reinforcement. Tell everyone they’re making a good decision by spending their dollars with you.
A recent article in PR News points to Five Guys, which does something simple and powerful to share its earned coverage, locally and beyond. They literally post news highlights on their restaurant walls. That’s it. It’s not terribly fancy or complicated, but there it is for everyone to read and feel good about their decision.
Continue to let everyone know how great you are, including your existing customers.
Share earned coverage on social media. Email it via newsletters. Give it top billing on your website. Tell people in casual conversation. “Did you see the story in [fill-in-the-blank] the other day?”
Consistency strengthens your brand and tells your story.
Make it easy to access, wherever your clients and customers are. You can literally put it up on the walls of your business.
You worked hard for it, so share it!